From Chaos to Variety
As attractive as the new communication channels are, their handling in practice is becoming increasingly complex. Public relations, social media and content driven marketing are only the pillars of a concept that needs to be consistently served with content. This requires not only time, but also technical and communicative competence. Belogo has set out to support innovative companies in mastering their communication tasks and to find suitable ways to get the message to the right target group in an increasingly chaotic environment. Cost-efficiently, with the greatest possible reach to the appropriate targets.
The Belogo offer is based on three pillars:
Classic PR work is based on knowledge of the media, a network of contacts and the competence to identify topics, to generate and publish content that is interesting for editors and readers. This basic discipline requires an understanding of the technology involved plus a high degree of trust in the agency’s ability to present technically complex content in a way that is appropriate for the target group.
Whether Facebook, Twitter, Instagram, Youtube, LinkedIn or other social media services – depending on the target group, it is important to provide the appropriate channels with the right messages, in a timely manner, in order to create contacts and establish dialogue. This requires the agency to have a high degree of understanding of how these channels work, and to continuously provide them with suitable content.
Today, the comprehensive availability of information makes it possible to get an overview of the availability of products and solutions at the click of a mouse. That’s why it is important to stand out from the competition with valid content that is more than just pure marketing statements. Content marketing convinces through competence, be it in the form of articles, presentations or webinars.